PROSPECTS AND OPPORTUNITIES
Steady demand expected for hand dishwashing boosted by innovation and new product development
Sales of hand dishwashing are projected to continue on a steady growth path in retail volume terms over the forecast period, with average unit prices likely to remain stable thanks to the strong and growing presence of private label. Innovation will be the key to driving demand for value-added products from commercial brands.
Focus on saving water and energy likely to motivate more consumers to purchase dishwashers
Automatic dishwashing is expected to continue growing at a healthy pace in retail volume terms, with more households expected to purchase dishwashers over the forecast period, especially as the economy starts to improve. However, ownership of dishwashers is expected to remain concentrated among affluent middle-class consumers in urban areas.
Innovation may be necessary if brands are to fend off the increasing competition from private label
Commercial brands will likely continue to be threatened by the rapid rise of private label, in particular from discounters. In order to survive in a market where there is little space for growth due to the maturity of the category, investment in research and development will be crucial to avoid the commoditisation of dishwashing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Colombia?
- Which are the leading brands in Dishwashing in Colombia?
- How are products distributed in Dishwashing in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Colombia - Category analysis
KEY DATA FINDINGS
Solid formats remain popular due to economic pressures
Private label now dominates sales of hand dishwashing
Liquid formats lead sales of automatic dishwashing but tablets gaining ground
Steady demand expected for hand dishwashing boosted by innovation and new product development
Focus on saving water and energy likely to motivate more consumers to purchase dishwashers
Innovation may be necessary if brands are to fend off the increasing competition from private label
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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