Competitive Landscape
Source Chimiques and Bolton Solitaire Lead through Strong Distribution
Dishwashing in Morocco is moderately concentrated, with the top two companies, Source Chimiques and Bolton Solitaire, holding significant shares. In 2025, Source Chimiques led with a 27% share of the market, followed by Bolton Solitaire with 22%.
Emerging Players and Competitive Strategies
Local player Enosis Group registered strong growth in 2025, holding a 19% share of the market. This is mainnly thanks to the low price of its Mio brand in hand dishwashing, available in lemon, lavender and apple variants.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Morocco?
- Which are the leading brands in Dishwashing in Morocco?
- How are products distributed in Dishwashing in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Morocco - Category analysis
Key Data Insights
Rising Demand for Premium and Sustainable Dishwashing Products
Rising Demand for Premium and Sustainable Dishwashing Products
Automatic Dishwashing Drives Growth with Convenience and Innovation
Private Label Products Gain Traction by Improving Quality and Affordability
Increased Demand for Premium and Sustainable Products
Automatic Dishwashing to Drive Growth through Convenience
Private Label Products to Gain Traction by Improving Quality
Source Chimiques and Bolton Solitaire Lead through Strong Distribution
Emerging Players and Competitive Strategies
Access to Credit Ensures Small Local Grocers' Continued Lead
Supermarkets Channel Gains Share with Promotional Offers and Large Product Range
Retail E-Commerce Remains Minor Channel with Limited Growth
Home Care in Morocco - Industry Overview
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Key Data Insights
Ongoing Urbanisation and Evolving Habits Drive Steady Growth in Home Care
Laundry Care Leads as It Adapts To Prevailing Consumer Needs
Competition Intensifies as Multifunctionality and Private Label Expand
Urbanisation and Income Growth Drive Demand for Convenient Solutions
Laundry Care Set to Retain Lead as Niche Categories Thrive
Multifunctionality and Private Label Products Are Shaping Future Progress
Leading Companies Maintain Grip through Innovation and Promotions
Enosis Group Gains Market Share through Product Expansion
Small Local Grocers Dominates through Credit Facilities and Proximity
Expanding Retail Chains and Promotional Offers Drive Growth in Supermarkets
Retail E-Commerce Remains Limited, as Consumers Continue to Favour Proximity Stores
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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