PROSPECTS AND OPPORTUNITIES
Switch to liquids to continue but paste alternatives remain a threat
Dishwashing is set to continue to perform well with healthy retail volume and value (constant 2024 prices) growth projected through the forecast period, supported by predicted changes in consumer habits. The switch from multi-purpose paste detergents is expected to continue, in line with growing product awareness and the increased availability of smaller packaging.
Automatic dishwashing tablets to continue fast development
Automatic dishwashing is expected to see the highest retail volume and value growth over the forecast period, albeit from a relatively low base, largely due to the weak, if gradually rising, possession rate of dishwashers in Moroccan households. Anticipated improvements in disposable income are also set to stimulate a demand for automatic dishwashing products.
Foodservice chains offer growth opportunities for automatic dishwashing
Hand dishwashing is expected to continue to dominate the category. While automatic dishwashing’s presence is increasingly significant in the country, they are more likely to be used by commercial customers rather than residential consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Morocco?
- Which are the leading brands in Dishwashing in Morocco?
- How are products distributed in Dishwashing in Morocco?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Morocco - Category analysis
KEY DATA FINDINGS
Growing consumer base for dishwashing
The tablet format gains weight in automatic dishwashing
Hand dishwashing sees strong investment
Switch to liquids to continue but paste alternatives remain a threat
Automatic dishwashing tablets to continue fast development
Foodservice chains offer growth opportunities for automatic dishwashing
Home Care in Morocco - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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