Competitive Landscape
Leading Players Maintain Their Positions through Innovation and Brand Strength
The dishwashing industry in the UK is concentrated, with Procter & Gamble UK Ltd and Reckitt Benckiser Ltd holding significant market shares, at 42% and 28% respectively. Procter & Gamble's lead is largely due to the strong performance of its Fairy brand in hand dishwashing, while Reckitt Benckiser's success is driven by Finish across automatic dishwashing categories.
Stable Competitive Landscape Offers Oppertunities for Innovation
Lidl Ltd and Aldi Stores Ltd both have a presence in the dishwashing market, at 6% and 3% respectively. Ecover Ltd also has a presence in the market, albeit with a 3% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in United Kingdom?
- Which are the leading brands in Dishwashing in United Kingdom?
- How are products distributed in Dishwashing in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in the United Kingdom - Category analysis
Key Data Insights
Steady Growth Is Driven by Essential Demand and Urbanisation
Steady Growth Is Driven by Essential Demand and Urbanisation
Automatic Dishwashing Remains the Largest and Fastest-Growing Category
Sustainability Shapes Production Innovation in Dishwashing
Rising Dishwasher Ownership Is Set to Drive Growth for Automatic Dishwashing
Smart Home Care Is Set to Influence Future Innovation
Sustainability and Quick Cycles Are Expected to Shape Innovation across Dishwashing
Leading Players Maintain Their Positions through Innovation and Brand Strength
Stable Competitive Landscape Offers Oppertunities for Innovation
Rise of Retail E-Commerce Causes Grocery Retailers to Lose Share
Retail E-Commerce Drives Growth as Consumers Appreciate Its Convenience
Home Care in the United Kingdom - Industry Overview
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Key Data Insights
Home Care Records a Stable Performance, with a Focus on Health, Wellness, and Sustainability
Growth for Laundry Care Is Driven by Fragrance Innovation and the High Penetration of Washing Machine Ownership
Air Care Expansion Is Driven by Mood-Enhancement and Convenient Innovations
Growth Is Set to Be Driven by Essential Products and Ongoing Innovation
Fabric Softeners and Laundry Aids Are Set to Lead Growth through Innovation and Premiumisation
Growth in Home Care Will Be Driven by Sustainability-Led Innovations
Procter & Gamble Uk?Ltd and Unilever Ltd Retain Their Leads through Brand Strength and Innovation
Private Label Has a Strong Presence, However, Branded Players Drive Growth through Innovation
Multifunctionality and Sustainability Drive Market Leaderships
Grocery Retailers Drive Sales through Convenience, Accessibility and Product Range
Retail E-Commerce Drives Growth through Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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