PROSPECTS AND OPPORTUNITIES
Modest growth expected, with automatic dishwashing leading the way
The Bulgarian dishwashing market is projected to experience modest growth in value terms (at constant 2024 prices) over the forecast period, although at a much slower rate than in the past five years. This slowdown is attributable to the anticipated decrease in inflation and price stabilisation.
Demand for hand dishwashing products will continue to decline
Hand dishwashing is expected to continue its gradual decline in retail volume terms, although it will remain the largest subcategory. While the adoption of automatic dishwashing machines is growing in Bulgaria, the percentage of households using them will remain relatively small.
Increasing demand for environmentally-friendly products
As consumer awareness around sustainability grows, the dishwashing market in Bulgaria is expected to see a greater shift towards environmentally-friendly options. More consumers are prioritising products made with natural ingredients, eco-friendly packaging, and sustainable production processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Bulgaria?
- Which are the leading brands in Dishwashing in Bulgaria?
- How are products distributed in Dishwashing in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Bulgaria - Category analysis
KEY DATA FINDINGS
Convenience trend drives shift to automatic dishwashing liquids and powders
Hand washing leads in terms of value
Market leaders retain their dominance amid rising demand for more affordable alternatives
Modest growth expected, with automatic dishwashing leading the way
Demand for hand dishwashing products will continue to decline
Increasing demand for environmentally-friendly products
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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