PROSPECTS AND OPPORTUNITIES
Uncertain economy weighs on sales outlook
Norway faces some economic uncertainty in the upcoming period. Higher interest rates and elevated price points are expected to keep the costs of living high and this may weaken consumer confidence.
Further shift to automatic dishwashing is evident
Automatic dishwashing is projected to post faster growth rates than hand dishwashing over the forecast period, as more households realise it is a more sustainable option. The amount of water used per wash is much smaller in automatic dishwashing than when hand dishwashing.
Value for money to remain of key importance to shoppers
Price will remain a key variable when buying dishwashing items, with households actively seeking value for money. Brands and private label will promote their value through attribute bundling, offering multifunctional benefits and versatility to appease households who want value for money.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Norway?
- Which are the leading brands in Dishwashing in Norway?
- How are products distributed in Dishwashing in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Norway - Category analysis
KEY DATA FINDINGS
Volume sales rebound as price inflation slows
Brands seek to remove the chore from dishwashing
Sustainability is of greater concern to multiple stakeholders
Uncertain economy weighs on sales outlook
Further shift to automatic dishwashing is evident
Value for money to remain of key importance to shoppers
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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