Competitive Landscape
Orkla and Bonaventura Scandza Dominate the Market
The dishwashing market in Norway is concentrated, with Orkla Home and Personal Care AS holding a significant share of 64% in 2025. Bonaventura Scandza AS is the second-largest player with a share of 18%.
Business Impact of Multifunctionality and Sustainability
The business impact of the main trends in dishwashing will be significant, with companies that innovate and adapt to consumer preferences likely to benefit. The focus on multifunctionality and sustainability will drive sales growth, as consumers are willing to invest in products that deliver more than just basic cleaning.
No Significant Mergers or Acquisitions Expected
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. As a result, the competitive landscape is expected to remain relatively stable, with the top players continuing to dominate the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Norway?
- Which are the leading brands in Dishwashing in Norway?
- How are products distributed in Dishwashing in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Norway - Category analysis
Key Data Insights
Automatic Dishwashing Tablets Driving Growth in Dishwashing
Automatic Dishwashing Tablets Driving Growth in Dishwashing
Premiumisation and Multifunctionality Drive Sales
Orkla's Sun Max Power Tablets Drive Multifunctional Dishwashing
Further Growth Expected for Dishwashing in Norway
Prices Will Remain Improtant for Consumers
Business Impact of Multifunctionality and Sustainability
Orkla and Bonaventura Scandza Dominate the Market
Business Impact of Multifunctionality and Sustainability
No Significant Mergers or Acquisitions Expected
Discounters Drive Sales with Competitive Pricing
Variety Stores and E-Commerce Making Gains
No New Retail Concepts Emerge in 2026
Home Care in Norway - Industry Overview
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Key Data Insights
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Laundry Care Drives Growth as Largest Category
Sustainability a Key Trend Shaping Home Care
Sustainability and Convenience to Drive Home Care Growth
Laundry Care Wil Maintain the Largest Share with Continued Growth
Demand for Sustainable and Hypoallergenic Products Surges
Orkla the Clear Leader with Strong Supply Agreements and Innovation
Multifunctionality Simplifies Chores with Added Benefits
No Significant Mergers or Acquisitions in 2025
Discounters Lead Sales through Extensive Store Networks
E-Commerce Growth Driven by Omnichannel Retailing and Convenience
No New Retail Brands or Concepts Emerging in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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