PROSPECTS AND OPPORTUNITIES
Dishwashing market to experience slow growth amid energy cost concerns
The dishwashing market in Malaysia is expected to see only modest growth in retail volume terms over the forecast period, driven by electricity cost concerns. Dishwashers, which typically run for about three hours per cycle, can add to electricity expenses, especially following recent hikes in tariffs.
Food delivery services will impact dishwashing demand
The urban population in Malaysia increasingly enjoys the convenience of food delivery services, with platforms such as Grab, Foodpanda, and ShopeeFood having become household names. These services offer quick access to meals at the tap of a button, with Grab and Foodpanda leading the market.
E-commerce sales to continue to grow while physical stores retain key role
The trend towards online purchasing of dishwashing products is expected to continue grow, although at a slightly slower pace than in previous years as local consumers return to physical stores following the pandemic. E-commerce platforms such as Shopee, Lazada, TikTok, and brand-specific websites are expected to maintain their growth momentum, with online stores offering significant discounts, double-day sales events, and special promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Malaysia?
- Which are the leading brands in Dishwashing in Malaysia?
- How are products distributed in Dishwashing in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Malaysia - Category analysis
KEY DATA FINDINGS
Slower growth amid changing consumer lifestyles
At-home cooking culture remains strong among families and in rural areas, boosting dishwashing product demand
Hand dishwashing DIY kit by Cozy offers much-needed affordability
Dishwashing market to experience slow growth amid energy cost concerns
Food delivery services will impact dishwashing demand
E-commerce sales to continue to grow while physical stores retain key role
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2024 key trends
Competitive landscape
Retailing developments
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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