PROSPECTS AND OPPORTUNITIES
The challenge of attracting eco-conscious consumers
Within dishwashing, a growing number of products now offer skin-friendly benefits, appealing to individuals who have struggled with washing dishes without gloves, despite these products being more expensive than competitors. However, since this is not a common issue among regular consumers, it remains challenging to attract new users without a specific need or greater environmental awareness.
Sustained growth for automatic dishwashing, driven by convenience
While hand dishwashing will continue to drive overall demand during the forecast period, the smaller category of automatic dishwashing offers further growth potential. Consumers of these products, who tend to be more inelastic, will continue to purchase automatic dishwashing despite market changes.
Magistral's full departure set to create opportunities for competitors
The full departure of Magistral will create space for other brands to capitalise on this gap in the market. Brands such as leader Quix are positioned for dynamic growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Chile?
- Which are the leading brands in Dishwashing in Chile?
- How are products distributed in Dishwashing in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Chile - Category analysis
KEY DATA FINDINGS
Promotions hinder value sales but help drive up volumes of dishwashing in 2024
Citrus scents and bold colours captivate consumers of hand dishwashing
Magistral's exit signals challenges for Procter & Gamble
The challenge of attracting eco-conscious consumers
Sustained growth for automatic dishwashing, driven by convenience
Magistral's full departure set to create opportunities for competitors
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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