PROSPECTS AND OPPORTUNITIES
Hand dishwashing expected to record a steady slight decline
Dishwashing is set to maintain stable but slowing retail current value growth in South Korea over the course of the forecast period. However, while automatic dishwashing is expected to maintain rapid growth, hand dishwashing is projected to experience a low negative retail current value CAGR over the forecast period.
Anticipated growth of refill products and refill stations
Refill products are expected to become more common in dishwashing in South Korea in the coming years, due to rising inflation and growing environmental concerns. With inflation impacting household budgets, consumers are increasingly turning to refill products as a more cost-effective option compared with traditionally packaged products.
Dominance of tablets expected to strengthen in automatic dishwashing
The tablet format is expected to continue to dominate automatic dishwashing detergents in South Korea in the forecast period. Demand for automatic dishwashing tablets is predicted to rise steadily, and it is expected to maintain its value leadership, and see the strongest growth in the forecast period, while liquid and powder alternatives are likely to lose share, and be phased out over time.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in South Korea?
- Which are the leading brands in Dishwashing in South Korea?
- How are products distributed in Dishwashing in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in South Korea - Category analysis
KEY DATA FINDINGS
Hand dishwashing sees a value decline for the first time for many years
Rapid growth of automatic dishwashing continues
Natural Pong and Frosch remain the leading brands in hand dishwashing and automatic dishwashing, respectively
Hand dishwashing expected to record a steady slight decline
Anticipated growth of refill products and refill stations
Dominance of tablets expected to strengthen in automatic dishwashing
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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