Competitive Landscape
Lg H&H Co Ltd and Aekyung Industrial Co Ltd Lead with Strong Brand Presence
Dishwashing in South Korea is moderately concentrated, with the top two companies, LG H&H Co Ltd and Aekyung Industrial Co Ltd, holding a combined share of 48% in 2025. LG H&H Co Ltd maintained its lead with a 34% share, while Aekyung Industrial Co Ltd held 14%.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in South Korea?
- Which are the leading brands in Dishwashing in South Korea?
- How are products distributed in Dishwashing in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in South Korea - Category analysis
Key Data Insights
Consumers Demand for Premiumisation and Sensorial Benefits Rises
Consumers Demand for Premiumisation and Sensorial Benefits Rises
Private Label Gains Traction with Compact and Affordable Offerings
Health and Wellness Drive Demand for Natural and Safe Products
Premiumisation Anticipated to Drive Value Growth
Automatic Dishwashing Tablets Set to Perform Best Due to Sustainability Innovations
Efficiency Expected to Drive Hand Dishwashing Sales
Lg H&H Co Ltd and Aekyung Industrial Co Ltd Lead with Strong Brand Presence
E-Commerce Remains Dominant Retail Channel with 59% Share
Grocery Retailers Remain a Significant Offline Channel Despite Decline
Home Care in South Korea - Industry Overview
Slow Value Growth Masks Significant Innovation in Product Formats
Key Data Insights
Slow Value Growth Masks Significant Innovation in Product Formats
Premiumisation Boosts Dishwashing Sales
Mood-Boosting Ingredients Gain Traction
Laundry Care Maintains Dominance with Convenience-Driven Innovations
Surface Care and Air Care Gain Traction with Premium and Wellness-Focused Products
Evolving Product Formats and Premiumisation Drive Business Growth
Lg?H&H?Co Ltd and Henkel Home Care Korea Ltd Lead through Innovation
Strategic Acquisitions and Innovations Reshape Market Dynamics
E-Commerce Dominates Home Care Sales in South Korea
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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