PROSPECTS AND OPPORTUNITIES
Private label gains ground with value-driven positioning
Private label dishwashing products are beginning to make significant inroads, particularly in modern trade outlets and e-commerce ecosystems. Retailers are capitalising on rising price sensitivity by introducing house-brand alternatives that offer acceptable cleaning efficacy at competitive price points.
Health and sustainability concerns reshape ingredient preferences
Growing consumer concern over chemical exposure and environmental harm is prompting a shift in demand toward safer and more natural dishwashing solutions. Urban consumers, in particular, are actively seeking products free from harsh surfactants, synthetic fragrances, and other potentially irritating ingredients.
Premium formats gain traction among urban households
Format innovation is gaining momentum in India’s dishwashing category, driven by urban consumers’ increasing preference for convenience, hygiene, and value-added performance. Concentrated gels, anti-bacterial sprays, and multipurpose liquid cleaners are gradually replacing traditional bar soaps in middle- and upper-income households.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in India?
- Which are the leading brands in Dishwashing in India?
- How are products distributed in Dishwashing in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in India - Category analysis
KEY DATA FINDINGS
Manual cleaning remains the norm as machine dishwashing adoption lags
Unilever consolidates dominance while rivals invest in natural formulations
Grocery retailers anchor distribution as offline channels dominate
Private label gains ground with value-driven positioning
Health and sustainability concerns reshape ingredient preferences
Premium formats gain traction among urban households
Home Care in India - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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