PROSPECTS AND OPPORTUNITIES
Popularity of antibacterial feature expected to persist in hand dishwashing
Dishwashing in Taiwan is set to return to growth in retail volume terms from 2026, and maintain solid retail current value growth rates throughout the forecast period, with positive CAGRs anticipated for both automatic and hand dishwashing. Antibacterial feature is expected to remain popular in hand dishwashing.
International players set to continue losing share to local players
Due to familiarity with the local consumption culture and shifts in usage patterns, domestic brands are currently paying the most attention to product development and innovation in hand dishwashing, such as offering products with more natural features, including those that are plant-based. Moving forward, some of these manufacturers are also likely to cooperate with specific retailers to offer exclusive bundled products to attract more potential consumers, which is expected to drive up their shares at the expense of international players.
Retail e-commerce will have growth potential over the forecast period
Many Taiwanese consumers became accustomed to purchasing online during the pandemic, and even after the pandemic ended, this channel maintained a large part of the value share it had gained, due to habit persistence. Moving forward, major e-commerce retailers are expected to keep investing in marketing campaigns, and various manufacturers have been consolidating their official online shops, which is likely to boost their sales performance.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Taiwan?
- Which are the leading brands in Dishwashing in Taiwan?
- How are products distributed in Dishwashing in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Taiwan - Category analysis
KEY DATA FINDINGS
Automatic dishwashing records the highest growth due to the heating and sterilisation functions offered by dishwashers
Taiwanese consumers show interest in automatic dishwashing tablets
Antibacterial feature remains a top concern amongst Taiwanese consumers in 2024
Popularity of antibacterial feature expected to persist in hand dishwashing
International players set to continue losing share to local players
Retail e-commerce will have growth potential over the forecast period
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Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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