PROSPECTS AND OPPORTUNITIES
Brands seek to revive family interest in hand dishwashing
In Croatia, dishwashing brands are focusing on transforming hand dishwashing into a family activity by encouraging parents to involve children in the process. Campaigns like "ijatomogu" promote dishwashing as an enjoyable and educational experience that teaches responsibility, teamwork, and eco-friendly habits.
E-commerce expansion is visible in dishwashing
Consumers in Croatia are increasingly turning to online platforms to purchase dishwashing products. The growing popularity of e-commerce is driven by the convenience it offers, as well as the broader selection and variety of products available compared to traditional stores.
Multi-pack bundles will remain a key feature in dishwashing
Bundle deals have become widespread in dishwashing and a popular choice for consumers seeking value and convenience. These offers typically combine complementary products, such as dishwashing detergents, rinse aids, and machine cleaners, or multiple packs of the same product, catering to households looking to stock up on essentials.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Croatia?
- Which are the leading brands in Dishwashing in Croatia?
- How are products distributed in Dishwashing in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Croatia - Category analysis
KEY DATA FINDINGS
Rising dishwasher use drives sales of automatic products
Growing demand for eco-friendly dishwashing at affordable prices
Concentrated and multi-use formats deliver on value and sustainability
Brands seek to revive family interest in hand dishwashing
E-commerce expansion is visible in dishwashing
Multi-pack bundles will remain a key feature in dishwashing
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2024 key trends
Competitive landscape
Retailing developments
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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