PROSPECTS AND OPPORTUNITIES
Positive prospects for automatic dishwashing
New developments in the housing market are favourable to automatic dishwashing products in Greece, with there being a wave of home renovations that is set to be accompanied by an increase in the penetration of dishwashers. This will create growth opportunities for automatic dishwashing.
Fragrance and packaging likely to be at the heart of innovation
Alongside companies investing in packaging and formulas that offer greater efficiency, fragrance will likely also come under the spotlight within hand dishwashing. There is expected to be a particular focus on more natural and “Greek” aromas.
Pricing will continue to affect consumer purchasing decisions
Given that disposable incomes are set to remain under the pressure in the short term due to the rise in the cost of living, consumers are set to remain highly price sensitive when it comes to dishwashing. In this context the share of private label is expected to grow, both in hand and automatic dishwashing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Greece?
- Which are the leading brands in Dishwashing in Greece?
- How are products distributed in Dishwashing in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Greece - Category analysis
KEY DATA FINDINGS
Hand dishwashing sales decline in 2024 despite strong investment in new product development
Dishwashing additives drives value growth in automatic dishwashing
Penetration of green products is on the rise
Positive prospects for automatic dishwashing
Fragrance and packaging likely to be at the heart of innovation
Pricing will continue to affect consumer purchasing decisions
Home Care in Greece - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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