PROSPECTS AND OPPORTUNITIES
Rising demand for dishwashers will boost automatic dishwashing
Automatic dishwashing remains a niche segment in Guatemala, primarily due to the low penetration of dishwashers in comparison to neighbouring countries such as El Salvador, Panama and Costa Rica. However, dishwasher ownership is expected to rise over the forecast period, driven by changing household dynamics and increased awareness of the convenience offered by these appliances.
Henkel will suffer from continued limited presence thanks to strategic changes
Henkel’s presence in the Guatemalan hand dishwashing market is expected to remain limited over the forecast period. Its brand Pril, which once held a significant position within the subcategory, has nearly disappeared from the market following strategic shifts by the company.
Continued shift towards liquid hand dishwashing products
During the forecast period, the gradual shift from cream and paste formats to liquid hand dishwashing products is expected to continue, reflecting the pattern observed in recent years. Nonetheless, this transition is likely to remain slow, as liquid detergents are generally more expensive and perceived by some local consumers as less economical than their cream or paste counterparts.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Guatemala?
- Which are the leading brands in Dishwashing in Guatemala?
- How are products distributed in Dishwashing in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Guatemala - Category analysis
KEY DATA FINDINGS
Slow shift seen towards liquid formats
Industria La Popular gains ground
Modern grocery retailers dominate sales of liquid hand dishwashing
Rising demand for dishwashers will boost automatic dishwashing
Henkel will suffer from continued limited presence thanks to strategic changes
Continued shift towards liquid hand dishwashing products
Home Care in Guatemala - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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