PROSPECTS AND OPPORTUNITIES
Growth for dishwashing will remain steady though curbed by demographic trends during forecast period
The dishwashing category is expected to maintain a steady growth rate in terms of retail volume terms throughout the forecast period, supported by its products’ essential nature and the high dishwasher penetration in France. While demographic stagnation will limit volume growth, the Descrozaille law’s restrictions on promotions could drive moderate value growth.
Green brands to make a comeback once inflation pressures settle
As inflationary pressures ease in early 2025, green brands are poised for a resurgence. Improved disposable incomes and reassortments by retailers will mean that consumer priorities will change and there will be a renewed focus on purchasing products which are better for the environment and not just for the pocket.
Expansion expected for e-commerce channel
It is likely that supermarkets and hypermarkets will between them continue to dominate sales of dishwashing over the forecast period with these channels being where most consumers in France carry out their weekly shopping. These channels also typically stock the widest range of products and brands including popular private label lines.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in France?
- Which are the leading brands in Dishwashing in France?
- How are products distributed in Dishwashing in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in France - Category analysis
KEY DATA FINDINGS
Promotions key to sustaining sales in dishwashing in 2024
Eco-consciousness and innovation take a backseat amid rising price sensitivity
Refills benefit from value-seeking behaviour, as tablets continue to attract greater attention
Growth for dishwashing will remain steady though curbed by demographic trends during forecast period
Green brands to make a comeback once inflation pressures settle
Expansion expected for e-commerce channel
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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