Competitive Landscape
Kao Corp and P&G Japan Gk Drive Innovation and Sustainability
Dishwashing in Japan remains highly concentrated, with the top two companies, Kao Corp and P&G Japan GK, holding significant shares. In 2025, Kao Corp maintained its leadership with a 39% value share, while P&G Japan GK held a 24% share.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Japan?
- Which are the leading brands in Dishwashing in Japan?
- How are products distributed in Dishwashing in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Japan - Category analysis
Key Data Insights
Leading Brands Innovate with New Product Formats
Leading Brands Innovate with New Product Formats
Hand Dishwashing Remains the Largest and Best-Performing Category
Various Brands Innovate Due to Consumer Demand for Sustainability
Convenience Expected to Drive Future Performance
Automatic Dishwashing Tablets Expected to Lead Growth
Distribution Strategies in Dishwashing Set to Evolve
Kao Corp and P&G Japan Gk Drive Innovation and Sustainability
Retail Offline Drives Dishwashing Sales through Wide Reach
Retail E-Commerce Gains Traction with Eco-Friendly Products
Home Care in Japan - Industry Overview
Brands Innovate to Drive Sales in Challenging Economic Conditions
Key Data Insights
Brands Innovate to Drive Sales in Challenging Economic Conditions
Laundry Care Dominates Market Share Due to Multifunctionality and Premiumisation
Dishwashing Drives Growth with Multifunctional and Premium Offerings
Consumer Bifurcation Anticipated to Influence Home Care Sales
Laundry Care Set to Remain the Largest Category While Innovation Becomes Essential
Sustainability and Premiumisation Drive Industry Trends
Kao Corp and P&G Japan Gk Lead Market Consolidation
Health and Beauty Specialists Lead Sales through Convenience and Trust
Retail E-Commerce Grows Steadily with Eco-Friendly Products
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!