PROSPECTS AND OPPORTUNITIES
Kao adapts to rising costs with price increases and points-back promotions in dishwashing
Traditionally, manufacturers focused on volume sales and share, leading to a tendency for low profit, high volume sales. Any price increases implemented by companies could result in higher pricing by wholesalers, which posed a risk of retailers changing suppliers, which also underpinned the low profit tendency for decades.
Automatic dishwashing tablets set to perform well in value terms amidst rising prices and changing consumer preference
Overall dishwashing in Japan is expected to see retail volume and current value growth in the forecast period. However, while both categories are set to see value growth, automatic dishwashing is anticipated to maintain its declining trend in volume terms, whilst hand dishwashing will maintain low volume growth.
Kao set to lead eco-friendly initiatives in dishwashing
As dishwashing products frequently utilise chemicals and are used in considerable quantities, companies are increasingly expected to take responsible actions towards ecological packaging, plastic reduction, and sustainable manufacturing and recycling processes. In February 2024, Kao was awarded the JIPS Award (Excellence Award) by the Japan Chemical Industry Association, recognising its commitment to responsible chemical management.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Japan?
- Which are the leading brands in Dishwashing in Japan?
- How are products distributed in Dishwashing in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Japan - Category analysis
KEY DATA FINDINGS
Dishwashing in Japan sees a shift towards premium products
Hand dishwashing dominates in Japan, with innovations relating to efficiency and sustainability
P&G innovates in dishwashing with gel tablets aimed at eliminating pre-washing
Kao adapts to rising costs with price increases and points-back promotions in dishwashing
Automatic dishwashing tablets set to perform well in value terms amidst rising prices and changing consumer preference
Kao set to lead eco-friendly initiatives in dishwashing
Home Care in Japan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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