PROSPECTS AND OPPORTUNITIES
Stable growth expected for dishwashing products, driven by automatic formats
Dishwashing products are projected to see a gradually improving performance in value terms (at constant 2024 prices) over the forecast period, supported by the increasing popularity of automatic dishwashing products and heightened promotional activities. By contrast, hand dishwashing products will remain less appealing to consumers, with demand limited to occasional use or single-person households.
Dishwashing additives sales to accelerate with increasing dishwasher adoption
Dishwashing additives are poised for strong growth over the forecast period, fuelled by a wider variety of products tailored to meet the needs of different dishwasher types and user preferences. Innovations such as rinse aids, de-scaling solutions, and dishwasher cleaners designed to enhance appliance efficiency and longevity are expected to attract a growing customer base.
Shift from small local retailers to larger stores
The forecast period will see a gradual shift from small local retailers to larger stores in shopping centres, as shoppers increasingly opt for one-stop destinations where they can purchase all their household items, including dishwashing products. This also reflects a growing preference for less frequent shopping trips that offer greater convenience and efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Hungary?
- Which are the leading brands in Dishwashing in Hungary?
- How are products distributed in Dishwashing in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Hungary - Category analysis
KEY DATA FINDINGS
Automatic dishwashing detergents see robust growth, while hand dishwashing sees waning appeal
Dishwashing additives register strong performance
Limited competition in automatic dishwashing powders
Stable growth expected for dishwashing products, driven by automatic formats
Dishwashing additives sales to accelerate with increasing dishwasher adoption
Shift from small local retailers to larger stores
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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