PROSPECTS AND OPPORTUNITIES
Hand dishwashing down but not out
Retail volume sales of dishwashing will continue to expand throughout the forecast period, boosted by ongoing population growth and the rising penetration rate of dishwashers among Irish households. Unit price growth is expected to broadly stabilise during the forecast period, and this will support positive retail volume growth, albeit at a modest rate.
Private label will continue to gain ground
Private label will continue to strengthen in hand dishwashing, as it is not a technologically complicated product in general and much of the private label offer combines decent quality with very attractive pricing. Consumers tend to look for standard offerings in hand dishwashing, making it a strong product for private labels to compete in.
Manufacturers will step up efforts to market dishwasher additives
Dishwashing additives remain largely an ad hoc purchase, with few local consumers purchasing them regularly. Nonetheless, they are set to see modest growth in retail volume sales during the forecast period, backed by the rising penetration rate of dishwashers and marketing-driven consumer education efforts by manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Ireland?
- Which are the leading brands in Dishwashing in Ireland?
- How are products distributed in Dishwashing in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Ireland - Category analysis
KEY DATA FINDINGS
Rebound in retail volume sales of dishwashing
Dishwasher powders flushed away
Dishwashing tablets remain the top performer
Hand dishwashing down but not out
Private label will continue to gain ground
Manufacturers will step up efforts to market dishwasher additives
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Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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This report originates from Passport, our Dishwashing research and analysis database.
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