PROSPECTS AND OPPORTUNITIES
Steady growth for dishwashing over the forecast period
Dishwashing in Germany is expected to maintain steady growth in retail volume and value terms over the forecast period, supported by the essential nature of these products and the high penetration of dishwashers in the country. While demographic stagnation will limit volume growth, consumer habits could drive moderate value growth.
Pricing to influence consumers’ purchasing decisions
With disposable incomes likely to remain under pressure in the short term due to the high cost of living in Germany, local consumers will continue to be highly price-sensitive when it comes to choosing dishwashing products. In this context, the share of private label is expected to grow in both hand and automatic dishwashing.
Greater premiumisation is expected in the coming years
Over the forecast period, dishwashing in Germany is expected to record further value growth (at constant 2024 prices), driven by rising premiumisation. Although retail volume sales of some formats, such as automatic dishwashing liquids, powders and dishwashing additives, are expected to struggle, value sales, except for the latter category, are set to remain positive as consumers prioritise high performance and convenience over low-cost alternatives.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Germany?
- Which are the leading brands in Dishwashing in Germany?
- How are products distributed in Dishwashing in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Germany - Category analysis
KEY DATA FINDINGS
Overall positive performance by dishwashing but category sees mixed results
Major players maintain dominance in competitive landscape
Private label benefits from current economic environment
Steady growth for dishwashing over the forecast period
Pricing to influence consumers’ purchasing decisions
Greater premiumisation is expected in the coming years
Home Care in Germany - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!