PROSPECTS AND OPPORTUNITIES
Dishwasher penetration expected to increase and support category growth
Dishwashers are expected to see penetration deepen over the forecast period, marginally supporting growth in automatic dishwashing tablets, which are increasingly being adopted by consumers leading hectic modern lifestyles as they are seen as a convenient dishwashing format. Overall, the dishwashing category is expected to see a slight decline in retail volume sales over the forecast period, as consumers transition to tablets and automatic dishwashing liquids and powders see decline.
International brands expected to maintain dominance in dishwashing
Major international consumer product players, Reckitt Benckiser Group Plc (RB), Procter & Gamble Co (P&G), and Colgate-Palmolive Co, dominate the dishwashing category through their brands: Finish (RB), Cascade and Dawn (P&G) and Palmolive (Colgate-Palmolive). Canadian consumers trust these brands to deliver safe, high-quality results at a reasonable price.
E-commerce set to benefit from consumer interest and retailer investment
E-commerce is expected to see growth over the forecast period as busy, time-pressed consumers look to e-commerce and online grocery for household product purchases and retailers continue to invest in their online operations, offering more convenience and flexibility to consumers. In 2024, the e-commerce channel outperformed the category in terms of value growth, seeing a smaller decline than offline channels, demonstrating its value to consumers, retailers and brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Canada?
- Which are the leading brands in Dishwashing in Canada?
- How are products distributed in Dishwashing in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Canada - Category analysis
KEY DATA FINDINGS
Dishwashing value sales fall off despite immigration-led population growth
Canadian players active in developing sustainable dish care products
Automatic dishwashing sees decline despite increasing penetration of dishwashers
Dishwasher penetration expected to increase and support category growth
International brands expected to maintain dominance in dishwashing
E-commerce set to benefit from consumer interest and retailer investment
Home Care in Canada - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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