PROSPECTS AND OPPORTUNITIES
Dishwashing retail volume sales set to increase despite demographic challenges
While expansion will be restricted by increasing maturity and the negative demographic situation in North Macedonia, dishwashing is projected to record modest growth in retail volume terms over the forecast period. Overall demand should remain reasonably solid thanks to the tendency of most consumers to consider hand dishwashing products as household essentials and rising ownership of dishwashers in the country.
Outlook is brightest for automatic dishwashing tablets and dishwashing additives
Hand dishwashing will remain by far the largest category over the forecast period, while automatic dishwashing tablets should continue to show the fastest development in retail volume terms. Dishwashing additives is also projected to record healthy volume growth as disposable incomes rise and consumers become more aware that regularly using these products can improve the cleaning efficacy of dishwashers, reduce the risk of breakdowns and prolong their life cycles.
Energy use and sustainability credentials will remain key battlegrounds
Household energy bills in North Macedonia have soared in recent years due to the geopolitical fallout of Russia’s invasion of Ukraine. Consequently, products that are more effective during low temperature/eco dishwasher programmes will continue to gain popularity and remain a focal point for innovation in automatic dishwashing detergents over the forecast period, primarily in the tablets category.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in North Macedonia?
- Which are the leading brands in Dishwashing in North Macedonia?
- How are products distributed in Dishwashing in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in North Macedonia - Category analysis
KEY DATA FINDINGS
Automatic dishwashing tablets is the most dynamic performer
Demand in hand dishwashing picks up as cost-of-living pressures ease
Local and regional players continue to introduce more advanced products
Dishwashing retail volume sales set to increase despite demographic challenges
Outlook is brightest for automatic dishwashing tablets and dishwashing additives
Energy use and sustainability credentials will remain key battlegrounds
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Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
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This report originates from Passport, our Dishwashing research and analysis database.
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