Competitive Landscape
Procter & Gamble and Reckitt Benckiser Lead with Innovation
The dishwashing market in Belgium is highly concentrated, with the top two companies, Procter & Gamble Benelux SA NV and Reckitt Benckiser SA NV, holding a significant share of 28% and 23% respectively in 2025. Procter & Gamble Benelux SA NV maintained its lead due to its strong brand Dreft, which is a leader in both automatic and hand dishwashing segments.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Belgium?
- Which are the leading brands in Dishwashing in Belgium?
- How are products distributed in Dishwashing in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Belgium - Category analysis
Key Data Insights
Premiumisation Drive Sales Despite Volume Decline
Premiumisation Drive Sales Despite Volume Decline
Automatic Dishwashing Remains Dominant Due to Convenience
Sustainability Efforts Continue with Concentrated Formulas
Premiumisation Expected to Drive Value Sales
Automatic Dishwashing Expected to Maintain Market Lead
Sustainability Efforts Shape Product Development and Packaging
Procter & Gamble and Reckitt Benckiser Lead with Innovation
Grocery Retailers Lead Dishwashing Sales in Belgium
Retail E-Commerce Grows Steadily in Dishwashing
Home Care in Belgium - Industry Overview
Strong Promotions Drive Growth in Home Care
Key Data Insights
Strong Promotions Drive Growth in Home Care
Mood-Boosting Ingredients Drive Fragrance Innovation
Convenience Shape Home Care Trends
Promotions and Innovation Drive Value Growth
Innovation and Convenience to Shape Future Trends
Leading Companies Maintain Grip through Innovation and Promotions
Innovative Launches and Emerging Players Reshape Market Dynamics
Supermarkets Remain Dominant Despite E-Commerce Growth
E-Commerce Drives Channel Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!