Competitive Landscape
Migros Genossenschaftsbund and Reckitt Benckiser Lead the Concentrated Market
The dishwashing market in Switzerland is concentrated, with the top three manufacturers, Migros Genossenschaftsbund EG, Reckitt Benckiser (Schweiz) AG, and Unilever Schweiz GmbH, holding a significant share of the market in 2025. Migros Genossenschaftsbund leads with a 32% share, followed by Reckitt Benckiser at 22%, and Unilever Schweiz at 18%.
Private Label Dominates Sales through Reliable Quality and Attractive Prices
The dominance of private label products, particularly from Migros and Coop, is expected to persist throughout the forecast period. Competitive pricing combined with reliable quality continues to attract price-conscious consumers, reinforcing the strong market position of these offerings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Switzerland?
- Which are the leading brands in Dishwashing in Switzerland?
- How are products distributed in Dishwashing in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Switzerland - Category analysis
Key Data Insights
Innovation and Format Evolution Are Key in Switzerland’S Dishwashing Market
Innovation and Format Evolution Are Key in Switzerland’S Dishwashing Market
Sustainability Drives Innovation and Consumer Preferences
Private Label Dominates Dishwashing with Quality and Value Offerings
Consumers Are Set to Prioritise Convenience and Sustainability in Dishwashing
All-In-One Detergents Will Gain Popularity, Threatening Traditional Formats
Evolving Product Formats Is Set to Be a Key Driver of Growth and Innovation
Migros Genossenschaftsbund and Reckitt Benckiser Lead the Concentrated Market
Private Label Dominates Sales through Reliable Quality and Attractive Prices
Grocery Retailers Dominate Sales through Established Chains
Retail E-Commerce Grows Moderately as Consumers Value Convenience
Home Care in Switzerland - Industry Overview
Stagnant Home Care Sales Reflects Market Maturity in Switzerland
Key Data Insights
Stagnant Home Care Sales Reflects Market Maturity in Switzerland
Laundry Care Drives Sales with Innovative and Sustainable Formats
Evolving Product Formats Enhance the User Experience
Gradual Expansion in Home Care Will Be Supported by Rising Affluence and Urbanisation
Concentrated Liquid Laundry Detergent and Laundry Pods Are Set to Drive Growth in Laundry Care
Innovative and Eco-Friendly Products Are Expected to Shape Home Care
Migros Genossenschafts, Henkel & Cie, and Procter & Gamble Switzerland Lead through Trusted Products
Private Label Disruption Reshapes Competition in Home Care
Grocery Retailers Dominate Home Care Sales through In-Person Benefits
Retail E-Commerce Gains Traction with Convenience and Promotions
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!