PROSPECTS AND OPPORTUNITIES
Automatic dishwashing powders and dishwashing additives are set to face challenges
Dishwashing is anticipated to maintain positive growth in Switzerland over the forecast period, primarily driven by the increasing demand for convenience. Swiss consumers, particularly in urban areas, are becoming more reluctant to spend time on household chores, preferring time-saving solutions that simplify their daily routines.
The competition between private label and multinational brands is set to intensify
Private label is poised to maintain its dominant position in the dishwashing category throughout the forecast period. The key driver behind this sustained success will be the competitive pricing offered by these products, which remain an attractive option for consumers looking for value without compromising on performance.
Circular economy principles and sustainable attributes will become key to innovations
Sustainability is expected to remain a prominent focus in the dishwashing category over the forecast period, with an emphasis on eco-friendly packaging and innovative product formulations. Manufacturers are expected to allocate increasing resources to R&D in order to develop solutions that align with growing consumer demand for sustainable alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Switzerland?
- Which are the leading brands in Dishwashing in Switzerland?
- How are products distributed in Dishwashing in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Switzerland - Category analysis
KEY DATA FINDINGS
Positive growth is driven by sustainable, convenient dishwashing solutions
Automatic dishwashing tablets lead retail volume growth while dishwashing additives struggle
Miele AG launches an eco-friendly detergent solution called PowerDisk All-in-1 ECO
Automatic dishwashing powders and dishwashing additives are set to face challenges
The competition between private label and multinational brands is set to intensify
Circular economy principles and sustainable attributes will become key to innovations
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2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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