PROSPECTS AND OPPORTUNITIES
Dishwashing set to continue to grow in the forecast period
Dishwashing is expected to maintain steady growth in Vietnam over the forecast period, with increases anticipated for both hand dishwashing and automatic dishwashing in both retail volume and current value terms as consumers prioritise hygiene and safety. Consumers are likely to continue regularly cooking at home to save money, and family gatherings, which are a long-standing tradition, will remain important.
Consumers will be increasingly focused on safe ingredients
With growing concerns about health and sustainability, Vietnamese consumers are expected to continue prioritising trustworthy brands, and will increasingly seek chemical-free or organic formulae which are kind to the environment. To support a healthy and sustainable lifestyle, consumers are expected to carefully select dishwashing products containing natural ingredients, as they are concerned that toxic or chemical residues may remain on dishes after washing.
Retail e-commerce expected to continue growing rapidly
Brands are increasingly focusing on online marketing and social media, especially using live-streams on platforms such as TikTok and Shopee to engage consumers directly. Exclusive discounts and free shipping play a key role in driving quick purchases, and the latest products are often launched online faster than in other channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Vietnam?
- Which are the leading brands in Dishwashing in Vietnam?
- How are products distributed in Dishwashing in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Vietnam - Category analysis
KEY DATA FINDINGS
Volume and value growth are steady for dishwashing during the review period
Strong competitive presence of local brands in dishwashing
Sunlight and its RhamnoClean technology in the Vietnamese market
Dishwashing set to continue to grow in the forecast period
Consumers will be increasingly focused on safe ingredients
Retail e-commerce expected to continue growing rapidly
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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