PROSPECTS AND OPPORTUNITIES
Trading-up process in hand dishwashing as manufacturers aim for differentiation
Dishwashing in Brazil is set to maintain solid retail volume and current value growth rates throughout the forecast period, with increases for both hand dishwashing and automatic dishwashing. The easing of inflation is expected to be a positive trend for dishwashing in the forecast period, and an opportunity for manufacturers to target product differentiation as a way to gain share.
Regional players will count on logistics advantages in their focus areas
Taking advantage of the difficulty that multinational companies often have in distributing their products throughout the whole country, emergent regional brands will continue to grow in dishwashing in the foreseeable future, thanks to comprehensive coverage of their local areas. Hand dishwashing liquids are composed mainly of water, which leads to high costs for transportation, or for the construction of factories and distribution centres that enable them to reach retailers in the 27 states of the country.
Lack of standards for concentration challenges consumers’ understanding
Lack of clarity about the concentration of surfactants in dishwashing products continues to be an issue for consumers. The quality difference between different brands is unclear, and confuses consumers, who have no easy way to understand whether one product is actually more efficient than another.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Brazil?
- Which are the leading brands in Dishwashing in Brazil?
- How are products distributed in Dishwashing in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Brazil - Category analysis
KEY DATA FINDINGS
Affordability is central to consumers’ purchasing decisions
Increasing consumer awareness drives growth for automatic dishwashing
Private label struggles to gain share
Trading-up process in hand dishwashing as manufacturers aim for differentiation
Regional players will count on logistics advantages in their focus areas
Lack of standards for concentration challenges consumers’ understanding
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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