PROSPECTS AND OPPORTUNITIES
Further penetration of dishwashers likely to drive growth for automatic dishwashing
In the forecast period 2024-2029, dishwashing in China is expected to maintain slow and stable retail volume and current value growth rates, as these products are considered essential in consumers’ daily life. Despite its maturity, hand dishwashing is set to maintain low growth.
Rising awareness of hygiene and safety will ensure the popularity of products with natural ingredients
Consumer demands for hygiene and safety continue to rise in China. Thus, product claims such as natural ingredients, gentle on hands, and Class-A food-grade standard have become core selling points for most bands.
Targeting segmented consumer groups
Given the high concern for natural and safe dishwashing products, some brands promote their dishwashing products to segmented consumer groups, such as families with babies or pets. For example, some products are specifically designed for baby bottles or pet dishware.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in China?
- Which are the leading brands in Dishwashing in China?
- How are products distributed in Dishwashing in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in China - Category analysis
KEY DATA FINDINGS
Slow growth for hand dishwashing, while automatic dishwashing powders sustains stronger momentum
Liby continues to dominate hand dishwashing with its wide product portfolio
Strong brand reputation of Finish maintains its lead in automatic dishwashing
Further penetration of dishwashers likely to drive growth for automatic dishwashing
Rising awareness of hygiene and safety will ensure the popularity of products with natural ingredients
Targeting segmented consumer groups
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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