COMPETITIVE LANDSCAPE
Liby and Finish Maintain Leading Positions in Their Respective Categories through Diverse Strategies
Dishwashing in China is concentrated, with the top two players, Guangzhou Liby Enterprise Group Co Ltd and Nice Group, holding a combined retail value share of 57% in 2025. Guangzhou Liby maintained its leading position with a share of 34%, while Nice Group held second place with a share of 23%.
Opportunities for Brands through Offering Safe yet Powerful Products
There is a relatively stable competitive landscape in dishwashing, with a lack of mergers and acquisitions leading companies to focus on organic growth strategies. The stability in the competitive landscape presents opportunities for businesses to focus on product innovation, distribution network expansion, and competitive pricing strategies to capture share.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in China?
- Which are the leading brands in Dishwashing in China?
- How are products distributed in Dishwashing in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in China - Category analysis
KEY DATA INSIGHTS
Automatic Dishwashing Sees a Stronger Increase as Incomes Rise, but Hand Dishwashing Maintains Its Dominance
Automatic Dishwashing Sees a Stronger Increase as Incomes Rise, but Hand Dishwashing Maintains Its Dominance
Health and Wellness Drives Innovation in Formulations
Niche Needs Fuel Premiumisation and Product Diversification
Nourishing Formulations Drive Premiumisation in Hand Dishwashing
Automatic Dishwashing Expected to See Higher Growth as Dishwasher Penetration Rises
Innovations in Grease Removal and Convenience Will Be Valued by Chinese Consumers
Consumers Expected to Drive Demand for Safe and Effective Formulations
Liby and Finish Maintain Leading Positions in Their Respective Categories through Diverse Strategies
Opportunities for Brands through Offering Safe yet Powerful Products
Offline Retail Remains Dominant, with Grocery Retailers Especially Popular
Retail E-Commerce Sees a Rising Share of Sales
Home Care in China - Industry Overview
Laundry Care Dominates Sales in a Low-Growth Environment
KEY DATA INSIGHTS
Laundry Care Dominates Sales in a Low-Growth Environment
Lycocelle Achieves Rapid Growth with Mood-Boosting Laundry Detergent
Health and Wellness Trend Reshapes Product Development and Marketing
Effortless Living Drives Innovation in Cleaning Efficiency
Laundry Care Anticipated to Maintain Dominance with Emotional Value and Premiumisation
Smart Home Technology and Ai to Reshape the Industry Dynamics
Challenges Likely to Persist Amidst Growth Opportunities
Liby Maintains Its Lead through Deep Penetration and a Focus on Niches
Emerging Brands Are Dynamic and Take Share From the Leaders
Offline Retail Continues to Dominate Despite Rapid E-Commerce Growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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