PROSPECTS AND OPPORTUNITIES
Strong growth projected for dishwashing throughout forecast period
Both retail volume and current value sales for dishwashing in Indonesia are expected to see double-digit figures, surpassing that observed during the review period. This rapid expansion can be attributed to a variety of factors, including the increased accessibility of these products in rural areas.
Players invest more in safe products as consumers show rising concern over harmful chemicals
Degradable and safe ingredients, especially those that are food-grade, are emerging as a significant trend in dishwashing reflecting the growing consumer demand for healthier and more environmentally friendly products. Major brands like Sunlight, Mama, Ekonomi Power Liquid, and Lifebuoy have adapted to this trend by offering dishwashing detergents that not only clean dishes effectively but are also safe enough to wash fruits and vegetables.
Prices will rise among established players and competition will intensify with new entrants offering more affordable options
During the forecast period, dishwashing in Indonesia is expected to record an increase in product prices due to inflation and rising raw material costs. In response, many companies are implementing strategies to mitigate the impact on consumers without directly increasing the price of their products.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Indonesia?
- Which are the leading brands in Dishwashing in Indonesia?
- How are products distributed in Dishwashing in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Indonesia - Category analysis
KEY DATA FINDINGS
Dishwashing expands while consumers shift away from Unilever products
Unilever falls to second place as Lion Wings take the crown
Innovation drive progress
Strong growth projected for dishwashing throughout forecast period
Players invest more in safe products as consumers show rising concern over harmful chemicals
Prices will rise among established players and competition will intensify with new entrants offering more affordable options
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Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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