PROSPECTS AND OPPORTUNITIES
Growth predicted for dishwashing over the forecast period
During the forecast period, dishwashing in Austria is projected to see moderately steady current value sales growth as local consumers spend more on premium, innovative, highly efficient products as the local economy recovers. These products not only clean and protect dishes but also enhance the durability and functionality of dishwashers.
Competition set to intensify as players vie for share
Innovation in dishwashing is expected to focus on new scents and improved cleaning results. Growth will likely derive from products that offer additional benefits such as sustainability, convenience, and cost-saving features.
Supermarkets will remain the leading distribution channel for the foreseeable future
Although many local consumers came to value the convenience of online shopping during the pandemic, sales of dishwashing products through e-commerce remain low and are not anticipated to increase significantly during the forecast period. Indeed, sales are expected to be primarily driven by supermarkets, which will regain share previously lost to discounters as the local economic climate improves.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Austria?
- Which are the leading brands in Dishwashing in Austria?
- How are products distributed in Dishwashing in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Austria - Category analysis
KEY DATA FINDINGS
Modest current value growth for dishwashing in 2024, while volume sales decline
Convenience, efficiency and sustainability remain key selling points
Reckitt Benckiser maintains lead thanks to strong presence across subcategories
Growth predicted for dishwashing over the forecast period
Competition set to intensify as players vie for share
Supermarkets will remain the leading distribution channel for the foreseeable future
Home Care in Austria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!