Competitive Landscape
Jabonería Wilson Retains Dominance of Consolidated Landscape
The dishwashing landscape in Ecuador is concentrated, with Jabonería Wilson SA maintaining its dominant lead with 56% value share. It is followed by Colgate-Palmolive de Ecuador SA with 17% share.
Merger Set to Reshape Competitive Dynamics
In October 2025, the Peruvian multinational consumer goods company, Alicorp, completed the acquisition of a 100% stake in Jabonería Wilson, the leading dishwashing player with over 80 years of history. The transaction, estimated at USD125 million, also encompassed the acquisition of Disanu in Peru and Sanuss in Colombia, all specialising in home care and personal care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Ecuador?
- Which are the leading brands in Dishwashing in Ecuador?
- How are products distributed in Dishwashing in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Ecuador - Category analysis
Key Data Insights
Players Aim to Drive Value Growth with Fragrance-Led Innovation
Players Aim to Drive Value Growth with Fragrance-Led Innovation
Private Label Growth through Channel Expansion
Health and Wellness Claims Drive Differentiation and Growth
Dishwashing Growth Will Be Driven by Manual Resilience and Automatic Innovation
Demand for Affordability Will Continue to Support Private Label Development
Wellness Trends to Influence Skin Care Innovation as Part of Differentiation Strategy
Jabonería Wilson Retains Dominance of Consolidated Landscape
Merger Set to Reshape Competitive Dynamics
Small Local Grocers Lead While Discounters Drive Growth
Retail E-Commerce Remains Limited in Ecuador
Home Care in Ecuador - Industry Overview
Flat Market Performance Masks Underlying Shifts in Consumer Behaviour
Key Data Insights
Flat Market Performance Masks Underlying Shifts in Consumer Behaviour
Calbaq Sa Drives Mood-Boosting Trend with Tip’S Citronela Launch
Premiumisation Gains Traction with Sensorial Innovation
Resilience and Transformation: Future Growth Potential for Home Care in Ecuador
Sustainability and Innovation to Shape Product Development
The Strategic Ascent of Private Label within the Modern Retail Landscape
Unilever and La Fabril Lead with Strong Brand Portfolios
Strategic Acquisitions Reshape Market Dynamics
Small Local Grocers Lead Home Care Sales through Convenience
Discounters Drive Growth with Affordable Private Label Products
Retail E-Commerce Remains a Small but Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
-
-
- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
-
- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!