PROSPECTS AND OPPORTUNITIES
Increased disposable incomes and machine dishwasher penetration set to boost the fortunes of dishwashing tablets
An anticipated rise in family incomes is expected to support the growth of dishwashing tablets, along with the increasing penetration of machine dishwashers. Portuguese families are projected to use machine dishwashers more frequently, given that restaurant prices are not expected to decline due to increased tourism and the rise in home food delivery.
Ongoing premiumisation and rising incomes may positively impact current value sales in hand dishwashing
Once habituated to machine dishwashing, many local consumers will not revert to hand dishwashing. Hand dishwashing is expected to see positive current value growth, however, as local consumers invest in more premium and concentrated options.
Water and energy-saving strategies will remain key innovation drivers
As in laundry care, energy and water consumption in dishwashing is a significant concern for local consumers in terms of both cost and environmental impact. Fairy's latest tablet dishwashing detergent, Fairy Premium Plus, boasts short-cycle efficacy, and this is anticipated to become a key area of interest for manufacturers seeking to differentiate themselves from competitors and gain share in the years ahead.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Portugal?
- Which are the leading brands in Dishwashing in Portugal?
- How are products distributed in Dishwashing in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Portugal - Category analysis
KEY DATA FINDINGS
Increased home cooking boosts sales of hand dishwashing in 2024
Tablets drive growth of automatic dishwashing
Fairy and Finish continue to invest and innovate
Increased disposable incomes and machine dishwasher penetration set to boost the fortunes of dishwashing tablets
Ongoing premiumisation and rising incomes may positively impact current value sales in hand dishwashing
Water and energy-saving strategies will remain key innovation drivers
Home Care in Portugal - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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