PROSPECTS AND OPPORTUNITIES
As economic conditions improve, automatic dishwashing tablets is expected to benefit
As economic conditions improve and discretionary spending levels rise, automatic dishwashing tablets is expected to see faster retail volume growth than automatic dishwashing powders over the forecast period, albeit from a lower base. Automatic dishwashing tablets benefit from convenience and product performance trends, although growth rates have started to stabilise.
Opportunities for subscription services
Like laundry care, dishwashing could benefit from the emergence of subscription services, which have become increasingly popular, particularly with regard to food boxes offering convenient solutions for meal preparation and planning. While this trend slowed significantly in a difficult economic climate towards the end of the review period, the strong convenience aspect of subscription services presents opportunities for dishwashing and other fmcg in the short to medium term.
Rising dishwasher possession rates afford growth opportunities
Over the forecast period, dishwasher possession rates in New Zealand are expected to increase significantly. As the economy improves and disposable incomes rise, more households are likely invest in dishwashers, recognising the convenience and time-saving benefits they can provide.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in New Zealand?
- Which are the leading brands in Dishwashing in New Zealand?
- How are products distributed in Dishwashing in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in New Zealand - Category analysis
KEY DATA FINDINGS
Unit price slowdown impacts retail value growth
Consumers turn to hand dishwashing to save money
Cheaper and more standard options challenge leading and ecological brands
As economic conditions improve, automatic dishwashing tablets is expected to benefit
Opportunities for subscription services
Rising dishwasher possession rates afford growth opportunities
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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