PROSPECTS AND OPPORTUNITIES
Implications of health and wellness trends
During the forecast period, consumers will increasingly demand premium products, which are effective even in cold water and have a pleasant fragrance. A growing preoccupation with health and wellness will also drive product innovation in the coming years, with products made from natural ingredients or marketed as not harmful growing in popularity.
Good prospects for automatic dishwashing
Changing consumer lifestyles will shape the evolution of dishwashing in the country going forward. Romanian consumers are leading increasingly dynamic lifestyles and will want to spend less time on household chores.
Towards a sustainable approach
As in other home care categories, ecological products are set to gain ground in dishwashing as Romanian consumers show more interest in their environmental footprint. Emotional messages - especially ones pertaining to ecological aspects - are likely to be more visible, since the number of eco-conscious buyers is on the rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Romania?
- Which are the leading brands in Dishwashing in Romania?
- How are products distributed in Dishwashing in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Romania - Category analysis
KEY DATA FINDINGS
Strong unit price increases for dishwashing
Discounting reigns supreme
Marketing efforts pay off
Implications of health and wellness trends
Good prospects for automatic dishwashing
Towards a sustainable approach
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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