PROSPECTS AND OPPORTUNITIES
Efficacy and sustainability will be selling points in hand dishwashing in the forecast period
Dishwashing in Thailand is set to maintain slow and stable retail volume growth rates and slightly higher increases in retail current value terms in the forecast period. Hand dishwashing is set to maintain slow and stable growth rates, and is still expected to account for more than 80% of value sales at the end of the forecast period.
Automatic dishwashing expected to see little movement in volume sales
Automatic dishwashing is not expected to perform as well as hand dishwashing in the forecast period – set to see little movement in retail volume sales. Sales of automatic dishwashing products will remain primarily concentrated in urban areas, driven by younger consumers with hectic lifestyles, who are looking for time-saving and convenience-oriented solutions, such as dishwashers.
More players likely to turn to an omnichannel distribution model
The rise of e-commerce platforms led to consistent distribution share growth for retail e-commerce in dishwashing in the review period. With consumers having access to a wider selection of products and competitive pricing online, this growth trend is expected to continue in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Thailand?
- Which are the leading brands in Dishwashing in Thailand?
- How are products distributed in Dishwashing in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Thailand - Category analysis
KEY DATA FINDINGS
Price consciousness leads consumers to seek value in their purchases
The rising significance of natural extracts
Players in hand dishwashing dominate overall dishwashing
Efficacy and sustainability will be selling points in hand dishwashing in the forecast period
Automatic dishwashing expected to see little movement in volume sales
More players likely to turn to an omnichannel distribution model
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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