PROSPECTS AND OPPORTUNITIES
E-commerce expansion to drive further growth for dishwashing
Looking ahead, the dishwashing category is expected to continue growing in both value and volume terms over the forecast period. This positive outlook is supported by the ongoing development of Kazakhstan’s retail sector - particularly the expansion of the e-commerce distribution channel.
Health and eco-friendly trends will gather pace during the forecast period, as consumers shift towards smaller formats in automatic dishwashing
Sustainability, product efficiency and shifting consumer preferences towards convenience and innovation are set to play a pivotal role in shaping future demand within the dishwashing category. Brands that align with these values are likely to see increased popularity.
Fairy will retain its leadership over hand dishwashing, with intensified competition anticipated for automatic dishwashing
Procter & Gamble’s Fairy brand, which has established strong consumer trust, is expected to maintain its leadership position in the hand dishwashing segment over the forecast period. Its reputation for quality and effectiveness continues to resonate with a broad customer base, securing its status as the top-selling brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Kazakhstan?
- Which are the leading brands in Dishwashing in Kazakhstan?
- How are products distributed in Dishwashing in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Kazakhstan - Category analysis
KEY DATA FINDINGS
Low-cost products gain greater ground in 2024
Local brands expand across hand dishwashing, while Fairy continues to lead
Automatic dishwashing enjoys active development
E-commerce expansion to drive further growth for dishwashing
Health and eco-friendly trends will gather pace during the forecast period, as consumers shift towards smaller formats in automatic dishwashing
Fairy will retain its leadership over hand dishwashing, with intensified competition anticipated for automatic dishwashing
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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