PROSPECTS AND OPPORTUNITIES
Improvements in the economy and growth in the urban population is expected to support dishwashing
Dishwashing is expected to experience strong growth in both retail volume and retail value over the forecast period. With improvements in the economy, consumers are likely to return to dishwashing products, drawn by the convenience and effectiveness they offer compared to cheaper substitutes like regular detergents.
Strong competition will continue to support sales as a wide range of brands are offered for different income groups
Strong competition is expected to drive positive growth for dishwashing, particularly as product varieties are marketed for their effectiveness and sanitising properties. In order to better compete against unbranded alternatives, many brands are likely to introduce no-frills, lower-priced options.
Automatic dishwashing is set to post the strongest growth as the upper-income population grows
With economic growth and stability in the exchange rate, automatic dishwashing is expected to perform strongly, delivering the best retail value and volume growth over the forecast period. Demand is anticipated to be driven by an increase in purchases from small foodservice providers, who often buy through retail channels, as well as by the growing upper-income population.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Nigeria?
- Which are the leading brands in Dishwashing in Nigeria?
- How are products distributed in Dishwashing in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Nigeria - Category analysis
KEY DATA FINDINGS
Dishwashing posts a retail volume decline as consumers seek cheaper options
Strong competition helps to limit the retail volume decline in dishwashing
Automatic dishwashing struggles as economic uncertainties impacts consumer and commercial use
Improvements in the economy and growth in the urban population is expected to support dishwashing
Strong competition will continue to support sales as a wide range of brands are offered for different income groups
Automatic dishwashing is set to post the strongest growth as the upper-income population grows
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DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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