PROSPECTS AND OPPORTUNITIES
Direct selling losing relevance as e-commerce comes to the fore
In the years to come, companies selling dishwashing products through the direct selling channel will have to continue to work towards showing some added value in terms of products and customer experience if they wish to start thriving again. For example, Stanhome has become a benefit company, which is considered a plus by many consumers, with it working towards reducing its environmental impact and improving the wellbeing of children.
New technology and advertising will be key in encouraging consumers to switch to using dishwashers
Over the forecast period, automatic dishwashing is projected to see stronger growth than hand dishwashing in retail volume terms. More consumers are expected to switch from hand washing dishes to dishwashers over the forecast period with newer models of dishwashers claiming to use less water and energy compared to hand washing dishes.
Brands from adjacent industries venturing into dishwashing but established global players likely to retain their lead
In the years to come we expect to see brands from other industries venturing into dishwashing, capitalising on their brand recognition among consumers to become the preferred buying stop for a series of home care products that are adjacent to their core business. This is the case for Meliconi, a brand that is historically present in Italy in consumer electronics and consumer appliances but which in 2024 launched a series of home care products under the Meliconi Liena Green brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Italy?
- Which are the leading brands in Dishwashing in Italy?
- How are products distributed in Dishwashing in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Italy - Category analysis
KEY DATA FINDINGS
All-in-one solutions welcomed while private label sales benefit from the challenging economic environment
Automatic dishwashing benefits from new product development and increased sales of dishwashers
Deco aiming for a fairer world with products that are kinder to the environment
Direct selling losing relevance as e-commerce comes to the fore
New technology and advertising will be key in encouraging consumers to switch to using dishwashers
Brands from adjacent industries venturing into dishwashing but established global players likely to retain their lead
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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