Competitive Landscape
Procter & Gamble Sverige Ab Leads Dishwashing with Premium Offerings
Dishwashing in Sweden remains highly concentrated, with the top two companies, Procter & Gamble Sverige AB and Reckitt Benckiser Nordic A/S, holding a significant share of the market in 2025, with 39% and 24% respectively. Procter & Gamble Sverige AB leads value sales in 2025, driven by the strength of its Yes brand.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Sweden?
- Which are the leading brands in Dishwashing in Sweden?
- How are products distributed in Dishwashing in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Sweden - Category analysis
Key Data Insights
Procter & Gamble Drives Premiumisation with Efficacy Claims
Procter & Gamble Drives Premiumisation with Efficacy Claims
Automatic Dishwashing Tablets Lead Sales Growth
Private Label Gains Credibility and Market Share
Convenience and Efficacy Set to Drive Growth for Automatic Dishwashing
Incremental Efficacy Improvements Set to Continue Appealing to Consumers
Sustainability and Efficacy to Shape Future Product Development
Procter & Gamble Sverige Ab Leads Dishwashing with Premium Offerings
Supermarkets and Hypermarkets Lead Distribution Channels, While Discounters Gain Share
Retail E-Commerce Grows with Omnichannel Strategies
Home Care in Sweden - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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