PROSPECTS AND OPPORTUNITIES
Further focus on antibacterial/antiviral functionality within hand dishwashing
Over the forecast period, dishwashing in Hong Kong is expected to maintain trends witnessed in 2024, with minimal retail volume declines, along with solid but slowing value growth rates (at constant 2024 prices). Automatic dishwashing is set to continue to outperform hand dishwashing, although retail volume sales are predicted to tail off towards the end of the forecast period.
Increasingly fragmented competitive landscape as newer players lead sustainable innovation drive
Due to familiarity with local consumption habits and shifts in usage, domestic brands are set to pay greater attention to product development and innovation by focusing on incorporating more natural and plant-based features into their hand dishwashing offers. These are likely to be popular with local consumers as sustainability and green production have become major focus areas in today’s environment.
E-commerce to become a mainstay for many local consumers
Local consumers have become accustomed to purchasing online since the advent of the pandemic, and the increase in both quality and quantity of e-commerce platforms are likely to push a growing number of consumers to make the switch to online retailing over the forecast period, due to ease of use as well as accessibility.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Hong Kong, China?
- Which are the leading brands in Dishwashing in Hong Kong, China?
- How are products distributed in Dishwashing in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Consumers continue to seek products with antibacterial properties
Growing shift towards automatic dishwashing
Concerns about residue from automatic dishwashing products
Further focus on antibacterial/antiviral functionality within hand dishwashing
Increasingly fragmented competitive landscape as newer players lead sustainable innovation drive
E-commerce to become a mainstay for many local consumers
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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