Competitive Landscape
Colgate-Palmolive and Procter & Gamble Together Dominate Sales
Dishwashing in Mexico is concentrated, with the top two players, Colgate-Palmolive de México SA de CV and Procter & Gamble de México SA de CV, holding a combined retail value share of 78% in 2025. Colgate-Palmolive maintained its lead in dishwashing, with a share of 44% in 2025.
Private Label Disrupts the Competitive Landscape
One of the most important trends shaping dishwashing in 2025 was the disruption caused by private label products, as consumers recognised their comparable performance at more affordable prices. This trend was significant in both automatic dishwashing detergents and hand dishwashing, where private label gained share.
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Overview:
Understand the latest market trends and future growth opportunities for the Dishwashing industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dishwashing industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dishwashing in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dishwashing in Mexico?
- Which are the leading brands in Dishwashing in Mexico?
- How are products distributed in Dishwashing in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Dishwashing products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Dishwashing in Mexico - Category analysis
Key Data Insights
Convenience and Performance Drive Growth, with Hand Dishwashing Remaining Dominant
Convenience and Performance Drive Growth, with Hand Dishwashing Remaining Dominant
Demand for Different Product Formats among Busy Urban Consumers
Companies Align Their Products with the Health and Wellness Trend
Rising Demand for Automatic Dishwashing Anticipated to Drive Growth
Local Sourcing and Strategic Pricing Will Be Important in Automatic Dishwashing
Sustainability Will Shape the Future
Colgate-Palmolive and Procter & Gamble Together Dominate Sales
Private Label Disrupts the Competitive Landscape
Hypermarkets Leads Dishwashing through a Wide Product Range
Retail E-Commerce Grows Rapidly, Driven by Convenience and Variety
Home Care in Mexico - Industry Overview
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Key Data Insights
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Formats Evolve to Meet Consumers' Changing Lifestyles
Industrias Alen Drives Fragrance Innovation
Sustainable and Convenient Products Expected to Drive Growth
Laundry Care to Remain the Largest Category and See Steady Growth, Although Formats Will Change
Retail E-Commerce to Reshape the Retail Landscape
Fábrica De Jabón La Corona Leads with a Strong Brand Portfolio
Private Label Gains Traction Amid Economic Uncertainty
Walmart Drives Sustainability with Circular Economy Initiatives
Strategic Moves May Reshape the Competitive Dynamics
Small Local Grocers Leads Sales with Proximity and Personalised Service
Retail E-Commerce Gains Traction with Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Dishwashing
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- Automatic Dishwashing Liquids
- Automatic Dishwashing Powders
- Automatic Dishwashing Tablets
- Dishwashing Additives
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- Hand Dishwashing
Dishwashing
This is the aggregation of hand and automatic dishwashing products and dishwashing additives.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dishwashing research and analysis database.
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