Airlines in Japan

September 2026

Airlines in Japan continues to deliver robust performance in 2026, predicted to achieve value sales of JPY4,110.4 billion in current terms with 5% growth year on year, outpacing broader consumer expenditure despite subdued GDP expansion and a declining population. The landscape remains attractive due to sustained demand for both premium and budget travel, driven by strategic investments in digital loyalty, product innovation, and diversification of travel experiences beyond metropolitan routes. Leading players are prioritising digital engagement and premium offerings to offset cost pressures, while local authorities and operators collaborate to capture new visitor flows and mitigate regional disparities. Success in this space depends on differentiation through technology, targeted partnerships, and an agile approach to evolving traveller expectations in the face of demographic and geopolitical headwinds.

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Overview:

Understand the latest market trends and future growth opportunities for the Airlines industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Airlines industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Airlines in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Airlines in Japan?
  • Which are the leading companies in Airlines in Japan?
  • How are companies responding to the travel restrictions?
  • Which travel sectors are proving the most resilient?
  • What are companies doing to innovate and future-proof?

Key Data Insights

Key Industry Trends

JAL enhances loyalty apps to drive profits amid digital shift
ANA targets premium travellers with business-class upgrades for higher yields
Local leaders promote regional travel to boost non-metropolitan demand
Chart 1 Value Sales 2021-2031
Chart 2 Value Sales by Category 2026
Full-service carriers anticipated to expand premium loyalty to retain high-value travellers
Regional airports expected to attract new routes through purpose-driven inbound experiences
Chart 1 Forecast Value Sales 2021-2031
Chart 2 Forecast Value Sales by Category 2026-2031
All Nippon Airways Co Ltd (ANA) and Japan Airline Corp (JAL) leverage dual-brand strategy to reinforce leadership
Chart 1 Company Shares 2026
Chart 2 Brand Shares 2026
Digital loyalty platforms evolve into integrated engagement ecosystems
Premium cabin hardware is engineered around total privacy
Regional destinations build bookable products around cultural assets
Chart 1 Real GDP Growth 2021-2031
Chart 2 Inflation 2021-2031
Chart 1 Population 2021-2031
Chart 2 Population by Generation 2026
Chart 3 Consumer Expenditure 2021-2031

Country Reports Disclaimer

The following categories and subcategories are included:

Airlines

    • Low Cost Carriers
    • Full Service Carriers
  • Non-Scheduled Carriers
  • Passenger Revenue
  • Ancillary Revenue
  • Domestic Airlines
  • International Airlines
    • Airlines Online via Direct
    • Airlines Online via Intermediaries
    • Airlines Offline via Direct
    • Airlines Offline via Intermediaries

Airlines

Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Airlines research and analysis database.

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