PROSPECTS AND OPPORTUNITIES
Ancillary revenue is set to become an industry driver as long-haul and premium travel trends grow
Retail value sales of airlines are expected to rise in Singapore over the forecast period overall. As airline performance continues to normalise post-pandemic, ancillary revenue is projected to steadily increase its share, set to surpass one-third of total airline retail value sales by the end of the forecast period.
Digital strategies will become a core competitive edge as airlines scale AI and platform models
As online sales continue to rise over the forecast period, Singapore’s major carriers are accelerating digital-first strategies to elevate the passenger experience and capture long-term value. Singapore Airlines is at the forefront of this transformation, deploying over 300 AI and GenAI use cases, including intelligent assistants, dynamic pricing engines, and predictive disruption management.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Airlines industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Airlines industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Airlines in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Airlines in Singapore?
- Which are the leading companies in Airlines in Singapore?
- How are companies responding to the impact of COVID-19 and accordant travel restrictions?
- How severe is the scale of the damage?
- Which travel sectors are proving the most resilient?
- How soon can recovery be expected?
- What are companies doing to innovate and future-proof against the crisis?
Airlines in Singapore - Category analysis
KEY DATA FINDINGS
Full service carriers in Singapore outpaced low-cost carriers in value growth
Singapore Airlines Ltd strengthens its lead through strategic route deployment, while low-cost competition intensifies
Ancillary revenue is set to become an industry driver as long-haul and premium travel trends grow
Digital strategies will become a core competitive edge as airlines scale AI and platform models
Travel in Singapore - Industry Overview
Travel in 2025: The Big Picture
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
DISCLAIMER
The following categories and subcategories are included:
Airlines
-
- Low Cost Carriers
- Full Service Carriers
- Non-Scheduled Carriers
- Passenger Revenue
- Ancillary Revenue
- Domestic Airlines
- International Airlines
-
- Airlines Online via Direct
- Airlines Online via Intermediaries
-
- Airlines Offline via Direct
- Airlines Offline via Intermediaries
Airlines
Airlines covers sales made to country residents (outbound and domestic tourists) and excludes sales to incoming tourists. Please note that airlines sales made to country residents when they are travelling abroad or through foreign websites or apps are also included and will be considered under the country of residence. The total amount paid for a flight after taxes and other charges is included. The return flight leg is included as well as the total amount paid for a flight ticket. Value sales exclude all forms of transit. Euromonitor International considers airline capacity and passengers carried in terms of enplanement based on scheduled flights. A passenger whose flight stops mid-route to pick up more passengers but continues with the same aircraft/flight number would be counted as one enplanement. A passenger who switches flights to another airline or aircraft with a new flight number mid-journey would be considered as two enplanements. Enplanements are not the same as number of seats sold or seat bookings, as the latter both include all bookings and do not exclude no-shows and cancellations. Direct transit passengers are excluded, eg those who continue on the same flight. Other transit passengers are included where passengers change plane with a new flight number. Air passengers carried relate directly to air value sales, where domestic and outbound travellers are only included. As such value and volume data in both sizes and shares is aligned and exclude the inbound component.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Airlines research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!