COMPETITIVE LANDSCAPE
Hosiery has a highly fragmented competitive landscape
Hosiery in the US remains highly fragmented, and even the leading players Hanesbrands Inc, Walmart Inc (private label), and adidas America Inc each held only 1-3% retail value shares in 2025. This fragmentation is largely due to the nature of hosiery being small-ticket and often licensed items that consumers purchase incidentally, either to qualify for free shipping online or while shopping for other goods in hypermarkets and supermarkets.
Brands emerge to challenge incumbent players
The trend of challengers vs incumbents has affected brand and company shares in hosiery. With the growing influence of social media in shaping fashion trends, especially among younger generations, and the rise of emerging brands, smaller and newer labels that do not specialise in hosiery but include it in their assortments are gaining share.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in USA?
- Where is future growth expected to be most dynamic?
Hosiery in the US - Category analysis
KEY DATA FINDINGS
Hosiery faces headwinds, but non-sheer hosiery sees solid growth
Non-sheer hosiery sees value growth despite economic headwinds
Gildan's acquisition reshapes hosiery supply chains amid tariffs
Sustainability drives innovation in hosiery
Higher growth as incomes rise and the casualisation trend continues
Fashion and social media to drive demand for hosiery as a statement
Sustainability will play an ever-more important role
Hosiery has a highly fragmented competitive landscape
Brands emerge to challenge incumbent players
Offline retail maintains its lead as products are purchased on impulse in stores
Growth potential for e-commerce as third-party sellers on digital platforms gain popularity
Apparel and Footwear in the US - Industry Overview
Apparel and footwear sees subdued growth in 2025, with stronger increase anticipated
Growth continues, although this is minimal due to economic and tariff challenges
Resale and rental trend reshapes consumer behaviour
Tariff volatility prompts response from manufacturers
AI set to drive innovation and higher growth in apparel and footwear in the US
Resale and rental trend expected to reshape US consumer behaviour
Sustainability and social media will impact future growth
Top brands maintain their lead due to brand recognition, adaptation, and distribution
Market polarisation sees luxury resilience alongside the quest for value
Mergers and acquisitions reshape the competitive landscape
Offline retail remains dominant, with consumers valuing tactile experiences
E-commerce maintains a significant presence with AI-driven growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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