PROSPECTS AND OPPORTUNITIES
Hosiery projected to return to stable growth throughout the forecast period
Hosiery has experienced three consecutive years of declining demand, with volume sales decreasing in 2022, 2023, and 2024, although there have been signs of recovery in 2024. Looking ahead to 2025, Hosiery is expected to continue its recovery in the US, with the expectation of a slight increase in volume sales of less than 1%, driven by non-sheer hosiery.
Key to success in hosiery is balancing comfort and fashion
While the majority of sales of hosiery are driven by essential needs such as daily wear, exercise, and warmth, with consumers prioritising basic features such as price and comfort, there are signs of a resurgence in demand for hosiery as a fashion statement. Social media platforms such as TikTok and leading designers are playing a significant role in this trend.
Continued move towards retail e-commerce anticipated
As the US market becomes saturated with third-party sellers on digital platforms, the allure of low minimum free shipping thresholds and a wide array of hosiery products is expected to continue transforming the category. This shift will not only alter consumers’ shopping habits, but also spur innovation and competition amongst brands as they adapt to the growing prominence of retail e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in USA?
- Which are the leading brands in USA?
- How are products distributed in USA?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in USA?
- Where is future growth expected to be most dynamic?
Hosiery in the US - Category analysis
KEY DATA FINDINGS
Weak consumer demand for hosiery, particularly sheer hosiery
Hosiery remains a highly fragmented category
Rise of third-party sellers in hosiery
Hosiery projected to return to stable growth throughout the forecast period
Key to success in hosiery is balancing comfort and fashion
Continued move towards retail e-commerce anticipated
Apparel and Footwear in the US - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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