PROSPECTS AND OPPORTUNITIES
Return of emigrants could restore demand
Like other apparel categories, hosiery will be highly dependent on how the war following the Russian invasion evolves in Ukraine. Demographic trends will have a strong impact on consumption, so that if the war is over quite soon, emigrants returning to the country will restore demand for hosiery.
Non-sheer hosiery to see strongest performance
Non-sheer hosiery is expected to be see more dynamic volume growth than sheer hosiery over the forecast period, since the latter will suffer from growing pressure as a result of the increasing casualisation of consumers’ styles, which will support rising demand for clothing such as jeans and sportswear, which are not generally compatible with sheer hosiery. Non-sheer hosiery will appeal both to men and women with its universal nature and will also benefit from being seen as offering better value for money because of its greater longevity compared to sheer hosiery.
Hosiery suited to e-commerce
The competitive landscape in hosiery is not expected to see significant changes during the forecast period. When the war is over and the economic situation improves, consumers are likely to pay more attention to branded hosiery, including premium brands, but this is unlikely to have a profound impact on the overall character of the category.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Ukraine?
- Which are the leading brands in Ukraine?
- How are products distributed in Ukraine?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Ukraine?
- Where is future growth expected to be most dynamic?
Hosiery in Ukraine - Category analysis
KEY DATA FINDINGS
Essential status supports demand
Both non-sheer and sheer hosiery see growth
Domestic players hold strong position in hosiery
Return of emigrants could restore demand
Non-sheer hosiery to see strongest performance
Hosiery suited to e-commerce
Apparel and Footwear in Ukraine - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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