COMPETITIVE LANDSCAPE
Pepco and private label products drive value share through affordability
The hosiery market in Romania is moderately concentrated, with the top players holding significant value shares. In 2025, Pepco retained its leading position with a 14% value share, benefiting from its widespread store network, extensive array of hosiery products, and affordable pricing strategy.
Retailers modernise shopping experiences to strengthen market performance
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. However, improving the shopping experience has been a key trend.
Urban consumers drive premium hosiery sales growth
The growing demand for premium and sustainable hosiery products also presents an opportunity for businesses to differentiate themselves and capture rising demand for eco-friendly products. By focusing on sustainability and comfort, companies can gain a competitive edge in the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Romania?
- Which are the leading brands in Romania?
- How are products distributed in Romania?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Romania?
- Where is future growth expected to be most dynamic?
Hosiery in Romania - Category analysis
KEY DATA FINDINGS
Non-sheer hosiery drives steady market performance in Romania
Non-sheer hosiery and discounters drive category resilience
Pepco expands presence in smaller urban areas
AI and tech innovation boosts sales among young consumers
Premium and sustainable hosiery expected to gain traction among Romanians
Non-sheer hosiery set to remain largest category, driven by comfort and versatility
Technology integration to continue to improve retail experience and drives sales
Pepco and private label products drive value share through affordability
Retailers modernise shopping experiences to strengthen market performance
Urban consumers drive premium hosiery sales growth
Pepco and offline retail dominate hosiery sales through affordability
E-commerce gains ground with technological advancements
Apparel and Footwear in Romania - Industry Overview
Romanian apparel and footwear market grows through polarisation and sustainability
Low-cost retailers and premium brands improve value sales amid market polarisation
Sustainability drives demand for eco-friendly products and upcycling
AI and tech innovation boosts sales through personalised experiences
Romanians embrace sustainable and eco-friendly products as key trends
AI and technological innovation drives sales through personalised experiences
Polarisation set to remain a key trend with ultra-fast fashion and premium brands
Pepco, H&M, and LPP lead with extensive store networks
Offline retail continues to dominate sales with chained specialists, while e-commerce grows
Omnichannel strategies key to success
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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