PROSPECTS AND OPPORTUNITIES
Hosiery is expected to register healthy growth over the forecast period
Hosiery in Turkey has a bright future as the number of hosiery purchases per person is still very low in Turkey compared to European countries. Retail volume growth is expected to rise steadily as more consumers take to hosiery.
Low cost retailers will attract consumers
Fast-fashion brands such as H&M and discounters BIM and A101 will continue to benefit the hosiery category in the upcoming years as these retailers provide low priced products. With an unstable economy likely to prevail, consumers will remain budget conscious, driving them towards cheaper hosiery.
E-commerce is expected to prosper in hosiery
Leading players such as Penti have started to invest heavily in retail e-commerce, with other players expected to follow suit over the forecast period. Nightwear and underwear companies are set to introduce hosiery lines thereby expanding the range of items available.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Turkey?
- Where is future growth expected to be most dynamic?
Hosiery in Turkey - Category analysis
KEY DATA FINDINGS
Hosiery comes up against some challenges
Focus on sustainability is gaining traction
High average unit prices boost current value growth
Hosiery is expected to register healthy growth over the forecast period
Low cost retailers will attract consumers
E-commerce is expected to prosper in hosiery
Apparel and Footwear in Turkey - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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