COMPETITIVE LANDSCAPE
Leading brands maintain strength in relatively stable landscape
The hosiery market in Greece remains relatively concentrated, with the top brands holding significant shares. In 2025, Calin SA led the market with a 14% share, followed by Bic-Violex SA with 10%, and H&M Hennes & Mauritz AE with 4%.
No major mergers or new product launches expected
There were no mergers or acquisitions reported in 2025, nor any anticipated in 2026. The lack of mergers or acquisitions suggests that the competitive landscape will remain stable, with the top brands continuing to lead the market.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Greece?
- Where is future growth expected to be most dynamic?
Hosiery in Greece - Category analysis
KEY DATA FINDINGS
Sustainability proving increasingly important
Fiscal pressure and shifting consumer habits drive polarisation
Gen Z drives fashion-led and sustainable hosiery trends
Macro-economic factors influence consumer spending on hosiery
Sustainable and digital strategies drive growth
Non-sheer hosiery to remain dominant
Digital expansion and inclusivity shape business strategies
Leading brands maintain strength in relatively stable landscape
No major mergers or new product launches expected
Retail offline leads hosiery sales through large format stores
E-commerce gains ground with omnichannel retail strategies
Omnichannel retailing and sustainability to drive future growth
Sustainability drives innovation in product design
Calzedonia's Life Re-Tights project sets industry precedent
Apparel and Footwear in Greece - Industry Overview
Modest current value growth
Mat Fashion navigates market polarisation with niche positioning
Kappa Greece engages Gen Z through culture and street style
Ancient Greek Sandals capitalises on travel and tourism boom
Consumers drive growth through online channels and sustainability
Apparel remains largest category with stable growth prospects
Niche segments drive growth through diversification and circularity
Leading brands maintain strength in a fragmented market
No significant mergers or new product launches expected
Retail offline remains dominant despite e-commerce growth
Retail e-commerce drives growth with immersive experiences
Experience and technology shaping the retail environment
Targeting tourism boom
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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