COMPETITIVE LANDSCAPE
Bata maintains lead as SOCKSY challenges with digital strategy
The hosiery market in Thailand is characterised by a mix of established brands and local players, with Bata Shoe of Thailand PCL holding the top position with a 5% market share in 2025, followed by Uniqlo (Thailand) Co Ltd and New City (Bangkok) PCL with both holding 4%. Bata's market leadership is attributed to its mass-market dominance and wide distribution network, making its products affordable and accessible to a broad consumer base, particularly for school hosiery.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Thailand?
- Where is future growth expected to be most dynamic?
Hosiery in Thailand - Category analysis
KEY DATA FINDINGS
Urban trends, e-commerce, and sustainability drive hosiery market shifts in 2025
Dynamic shifts in social commerce and fashion demands assist hosiery growth
Polarisation splits market focus between everyday wear and fashionable and functional demands
Sustainability and inclusivity expand hosiery market diversification
Fashionisation and sustainability to move hosiery from basic commodity to value-added accessory
E-commerce and social media to continue shaping and influencing consumer behaviour
Bata maintains lead as SOCKSY challenges with digital strategy
Store-based distribution channels leads but evolving with e-commerce growth
SOCKSY innovates distribution with vending machine franchise model
Apparel and Footwear in Thailand - Industry Overview
Polarisation, sustainability and growing e-commerce define Thailand's evolving apparel landscape
Market polarisation and competition amongst brands fuel market growth
Diversifing consumer preferences polarises segmented premium, mass market and sustainability markets
Challenger brands emphasise niche positioning, incumbents rely on grand collaborations
Consumers to drive demand for functional and sustainable apparel and footwear
Market polarisation expected to continue as innovation and sustainable grows in importance
Uniqlo and Roadget lead apparel and footwear market through innovation and marketing
Emerging resale market poses risk to traditional retail as consumer behaviour shifts
Social commerce and experiential retail drives sales through live streaming and influencers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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