COMPETITIVE LANDSCAPE
Nan Ji Ren maintains its lead through a cost-performance strategy
Hosiery in China is highly fragmented, with multiple players competing for share, and no player accounting for more than a 1% retail value share. In 2025, hosiery became even more fragmented as consumers were less willing to pay a premium for daily necessities, and manufacturers had to engage in price wars to survive.
Opportunities for growth for players offering budget and high-value hosiery
The anticipated growth in disposable incomes and consumer expenditure on clothing suggests potential for future growth for players in hosiery. Opportunities are particularly expected for those offering premium functional products for sports, or hosiery with emotional value, such as those with unique designs or premium materials.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in China?
- Which are the leading brands in China?
- How are products distributed in China?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in China?
- Where is future growth expected to be most dynamic?
Hosiery in China - Category analysis
KEY DATA FINDINGS
Emotional value and omnichannel strategies drive growth for hosiery
Non-sheer hosiery dominates value sales of hosiery in China through high volumes
Bananain's emotional appeal boosts sales of hosiery through innovative marketing
A continued shift to non-sheer hosiery as consumers prioritise wellness and individuality
Women's equality and changing dress codes redefine fashion norms
Functional hosiery set to gain traction among sports enthusiasts
Nan Ji Ren maintains its lead through a cost-performance strategy
Opportunities for growth for players offering budget and high-value hosiery
Retail e-commerce leads hosiery with its diverse product range and affordable prices
New retail concepts emerge with innovative strategies
New materials drive functional innovation in hosiery
Apparel and Footwear in China - Industry Overview
Apparel and footwear navigates consumer comfort, sportswear boom, and digital retail
Growth is driven by economic conditions, rational purchases, and technological innovation
Sportswear drives growth in apparel and footwear through innovation
Market polarisation affects value growth
Rising incomes, DTC strategies, and sustainability expected to drive growth
Functional and athletic apparel set to gain further popularity among women
Niche brands to drive growth in footwear through innovation
Anta's multi-category coverage, brand strategy, and distribution extend its leading position
In a stable environment, opportunities for enhancing products and marketing
Interest-based e-commerce platform Douyin takes share from Tmall
Quick commerce gains traction with 30-minute delivery
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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