COMPETITIVE LANDSCAPE
Nike and national brands lead Argentina’s hosiery market
The hosiery market in Argentina is highly fragmented, with numerous players competing for market share. In 2025, the top manufacturers in the market were Nike (through local NBO Southbay), Ciudadela Srl and Sarang Tong Sang Srl, holding 6%, 4%, and 4% market shares, respectively.
No significant mergers or new product launches expected
There were no significant mergers or acquisitions in 2025, and none are anticipated in 2026. There were also no notable and innovative product launches in late 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Argentina?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Argentina?
- Where is future growth expected to be most dynamic?
Hosiery in Argentina - Category analysis
KEY DATA FINDINGS
Hosiery volumes negatively impacted by reduced consumer spending on non-essential goods
Economic downturn hits hosiery sales hard in 2025
Non-sheer hosiery dominates sales as consumers prioritise basics
Import opening policy reshapes local hosiery production and sales
Hosiery suffering in the difficult economic environment
Negative impact of casual wear trend on sheer hosiery
Non-sheer hosiery to remain largest hosiery type
Modernisation and affordable imports to shape the future of hosiery
Business impact of trends on hosiery industry
Nike and national brands lead Argentina’s hosiery market
No significant mergers or new product launches expected
Apparel and footwear specialists drive hosiery sales
E-commerce gains prominence in hosiery sales
Counterfeit products and modernisation shaping hosiery trends
Brands modernise non-sheer hosiery with new designs
Import opening policy reshapes local production and sales
E-commerce gains prominence in hosiery sales
Apparel and Footwear in Argentina - Industry Overview
EXECUTIVE SUMMARY
Economic downturn impacts sales of non-essential fashion items
Apparel dominates volume sales, but footwear leads in value terms
Discount campaigns drive sales amid market polarisation
All categories hit by the difficult economic backdrop
Reduced import tariffs help open up the market to more international brands and products
Trend towards more casual clothing continues to be seen post-pandemic
New international brands enter local market
Apparel remains the largest category in volume terms
Promotions and digital marketing drive future growth
adidas Argentina SA maintains its lead amid economic challenges
No significant mergers, acquisitions or new launches
Limited presence of luxury brands
Apparel and footwear specialists drive sales through omnichannel retailing
E-commerce continues emerging as a key channel with discounts and promotions
Trends shaping the retail environment through promotions and digital marketing
Tariffs drive innovation in product design and functionality
Casual wear dominates apparel and footwear collections
Increased competition driving growth and innovation
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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