COMPETITIVE LANDSCAPE
Premium brands and private label drive market polarisation
The hosiery market in Germany is moderately concentrated, with the top five manufacturers holding a significant share. In 2025, adidas Group led the market with a 7% share, followed by Falke KGaA with 6%, Nike Deutschland GmbH with 6%, C&A Mode GmbH & Co KG with 5%, and H&M Hennes & Mauritz BV & Co KG with 4%.
No significant mergers or new product launches observed
Hosiery presents a stable competitive landscape with no significant mergers or acquisitions in 2025, and none anticipated in 2026. The lack of major mergers and acquisitions suggests that companies are focusing on organic growth and brand strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Germany?
- Where is future growth expected to be most dynamic?
Hosiery in Germany - Category analysis
KEY DATA FINDINGS
Trend towards premium products
Market polarisation, with some consumers turning to premium hosiery products
Non-sheer hosiery leads the market in 2025
Sheer hosiery benefits from fashion trends
Consumers look for premiumisation and sustainability
Non-sheer hosiery remains dominant
Sustainability and functionality to drive future growth
Premium brands and private label drive market polarisation
No significant mergers or new product launches observed
Online channel grows as brick-and-mortar remains preferred choice
Stability in retail landscape
Retail e-commerce drives sales with convenience and subscriptions
Sustainability and technology drive hosiery innovation
Innovative brands focus on sustainable and customised products
Apparel and Footwear in Germany - Industry Overview
Resale and rental models become increasingly prominent
Resale and rental models drive sustainable fashion
Apparel demand shaped by preferences for sustainable and affordable fashion
Dynamic growth in resale and rental services
Sustainable practices and technology drive market growth
Apparel offers stable growth prospects
Sportswear emerges as fastest-growing area driven by technology
H&M and C&A maintain lead despite Shein’s growth
Zalando’s acquisition of About You reshapes e-commerce landscape
Retail offline leads apparel and footwear sales despite e-commerce growth
Retail e-commerce drives growth with AI-driven personalisation
AI personalisation tools and virtual try-on bolster appeal of e-commerce
Sustainability drives innovation in product design
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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