PROSPECTS AND OPPORTUNITIES
Muted growth ahead for hosiery
After the 2024 decline, hosiery values are forecast to increase over the coming years, but growth will be muted. This is the result of high competition in the category, with lower cost products gaining share.
Sports-related and sustainable hosiery to lead innovation
As in the review period, innovation in hosiery will be particularly focused on performance, with sportswear brands increasingly adding features to their collections to detach from competitors and increase share. Outside of sportswear, innovation is set to be fuelled by sustainability, with eco-designs, greener materials and environmentally friendly production practices gaining prominence.
Limited changes anticipated in the competitive arena
Although competition from lower cost brands and private label are expected to maintain strong over the coming years, Calzedonia is set to maintain its dominance in hosiery. Its wide product portfolio, strong online and offline presence and dynamic marketing strategies, from discounting campaigns to TV commercials, is forecast to secure its position.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Portugal?
- Where is future growth expected to be most dynamic?
Hosiery in Portugal - Category analysis
KEY DATA FINDINGS
Hosiery value sales are pushed into deep decline
Calzedonia Portugal is the indisputable category leader
Calzedonia brand launches 2 in 1 thermal tights
Muted growth ahead for hosiery
Sports-related and sustainable hosiery to lead innovation
Limited changes anticipated in the competitive arena
Apparel and Footwear in Portugal - Industry Overview
Apparel and footwear in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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