COMPETITIVE LANDSCAPE
Calzedonia maintains its lead as challengers gain ground through innovation
Hosiery in Portugal is moderately concentrated, with the top two companies, Calzedonia Portugal Lda and Itx Portugal - Confecções SA, together holding a 45% share of retail value sales. Calzedonia led with a 27% share, while Itx Portugal followed with 18%.
Emerging brands challenge the leaders through a focus on health and lifestyle
Portuguese brands such as Chulé and Pedemaia are successfully carving out niches within a category dominated by international giants. By prioritising design-led innovation and sustainable, premium fibres, these brands appeal to style-conscious demographics.
Innovative marketing strategies and product launches expected to drive future growth
In the forecast period, sustainability and comfort will continue to drive innovation and consumer interest in hosiery. Brands are therefore expected to expand their use of recycled and bio-based fibres and improve accessibility through more competitive pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Hosiery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Hosiery in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Hosiery in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Hosiery in Portugal?
- Where is future growth expected to be most dynamic?
Hosiery in Portugal - Category analysis
KEY DATA FINDINGS
Muted growth and sustainability focus define hosiery in Portugal
Cautious spending drives decline for hosiery, but consumers value comfort
Non-sheer hosiery leads value sales, although sheer hosiery maintains growth
Sustainable materials drive innovation in hosiery
Digital narrative and narrative storytelling are key success factors in hosiery
Sustainability will drive innovation and consumer interest
Hosiery expected to continue to evolve from function to bold fashion statement
Textile technology set to advance and drive innovation
Calzedonia maintains its lead as challengers gain ground through innovation
Emerging brands challenge the leaders through a focus on health and lifestyle
Innovative marketing strategies and product launches expected to drive future growth
Offline channels dominate hosiery, but retail e-commerce rises
Apparel and Footwear in Portugal - Industry Overview
Technological advances and value-driven consumption propel growth in apparel and footwear
Low-cost retailers gain prominence amid economic constraints
Tourism drives retail investment and growth in luxury apparel and footwear
Technology boosts efficiency and enhances the customer experience
Economic stabilisation and low-cost brands forecast to drive sustainable growth
The rise of resale will lead to greater competition for the primary market
Sustainability and communication set to shape the future of apparel and footwear
Itx Portugal maintains its lead, but fast fashion players drive growth
Sonae's divestment likely to reshape the competitive dynamics
Offline retail leads, dominated by apparel and footwear specialists
Continued growth for retail e-commerce, with omnichannel retailing a growing trend
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Hosiery
- Sheer Hosiery
- Non-Sheer Hosiery
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Hosiery research and analysis database.
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