After the 2024 decline, hosiery values are forecast to increase over the coming years, but growth will be muted. This is the result of high competition in the category, with lower cost products gaining share.
As in the review period, innovation in hosiery will be particularly focused on performance, with sportswear brands increasingly adding features to their collections to detach from competitors and increase share. Outside of sportswear, innovation is set to be fuelled by sustainability, with eco-designs, greener materials and environmentally friendly production practices gaining prominence.
Although competition from lower cost brands and private label are expected to maintain strong over the coming years, Calzedonia is set to maintain its dominance in hosiery. Its wide product portfolio, strong online and offline presence and dynamic marketing strategies, from discounting campaigns to TV commercials, is forecast to secure its position.
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Understand the latest market trends and future growth opportunities for the Hosiery industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Hosiery industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Hosiery
This report originates from Passport, our Hosiery research and analysis database.
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